King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

King Arthur Flour recently completed a rebrand to reinforce what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. Now named King Arthur Baking Company, the brand now sports a new logo, which features a wheat crown and celebrates the brand's commitment to baking."King Arthur has always been a baking company at heart. The rebrand reaffirms our belief in the power of baking, and our commitment to inspiring bakers through every single touchpoint including our teaching and our products," said Karen Colberg, Co-CEO.

We bake like it's our job

Why we're changing our name after 230 years

King Arthur Baking Company Organic Unbleached Bread Flour 5 lbs Pack of 2

Press Releases King Arthur Baking

King Arthur Flour

Travel & Lifestyle Media Publishing: 2020

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

Is Your Bread White Enough?: King Arthur Baking Company's Racist Marketing History, by ACMRS Arizona, The Sundial (ACMRS)

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

King Arthur Baking Company Debuts Campaign Ahead of Holidays