The New Era of Designer Bags: Redefining Leather Goods - BoF INSIGHTS

June 03,2024

BoF’s guide to the $72-billion category examining how brands can refine their strategies around brand elevation and pricing amid the growing spending power of the Chinese consumer, the entrance of new mid-tier players and the rise of resale and rental. Bags and small leather goods are the foundation of many of the world’s top luxury businesses and remain one of the industry's biggest and most profitable categories. But the landscape is crowded and volatile. In "The New Era of Designer Bags: Redefining Leather Goods," BoF Insights provides its outlook on designer bags and small leather goods in the US and China, the two most important global markets for this category. The report features proprietary consumer data in both primary and secondhand markets to reveal what, why and how consumers are buying in the category, which is set to grow at a.

Bags and small leather goods are the foundation of many of the world’s top luxury businesses and remain one of the industry's biggest and most profitable categories. But the landscape is crowded and volatile.

In The New Era of Designer Bags: Redefining Leather Goods, BoF Insights provides its outlook on designer bags and small leather goods in the US and China, the two most important global markets for this category. The report features proprietary consumer data in both primary and secondhand markets to reveal what, why and how consumers are buying in the category, which is set to grow at a rate that will outpace that of designer apparel to be worth $100 billion by 2027.

Length: 105 pages
File Format: PDF File