Introducing The BoF Brand Magic Index

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

5 Things We Loved About Our Event

BoF Insights Gathers Fashion's Senior Leaders for an Intimate Deep

BoF Pioneering Brand Magic as a Performative New Measurement

Introducing The BoF Brand Magic Index

Blended Collective on LinkedIn: Introducing The BoF Brand Magic Index

BoF's 'Brand Magic' Index and the Essence of True Luxury Brands

Bellow Press - Latest Editions of The Business of Furniture

Bellow Press - Latest Editions of The Business of Furniture

Hannah Crump's Profile Business of Fashion (BOF) Journalist

5 Things We Loved About Our Event

The state of fashion 2022 by Space Station - Issuu

Anushka Challawala on LinkedIn: Introducing The BoF Brand Magic Index