Lifetime Brands, Inc. has acquired Creative Tops
Lifetime Brands, Inc. has acquired Creative Tops
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required.
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Lifetime Brands, Inc. has acquired Creative Tops
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Lifetime Brands